Big Companies and Social Media

Big companies all have at least a few aspects in common, but two of the main ones include customer service and advertisement. Every company needs their products to be seen by the masses so there are higher chances of the masses buying or using their products and or services, and they most certainly need their customer service to be a smoothly, beneficially functioning operation to keep their clients loyal. Social media can be a huge card for companies to play as well. Whether it is promoting their products and services or providing help to customers and clients, social media gives a huge edge to businesses, especially Twitter. Twitter makes the interaction between company and customer unbelievably easy. I've tried this week with a few businesses I commonly use, such as Moe's Southwest Grill, Southwest Airlines, and Penny Delivery, and the outcomes were just as expected. The easiest way to get in contact, from what I found, was praising the company with your personal Twitter account or asking simple questions. With those three examples, I used the simple praise tactic, and I received interaction with each of those Twitter accounts. Penny Delivery retweeted my tweet, Moe's replied with a positive comment, and Southwest Airlines even rewarded me with some points towards my Rapid Rewards account! Most of these big business Twitter accounts will actually follow suit respond rather quickly, either thanking you for the promotion, answering your questions, and even rewarding you with some small discounts or bonuses! These aren't the only reasons companies respond however. If you share a complaint on twitter, sometimes the business will ask you to directly message (DM) them so they can resolve the problem. Through and through, Twitter has really changed the game of advertisement and customer service, and the big companies are the ones taking advantage of such a useful idea.